How Women Are Portrayed On Advertising And The Second...

Kristin Nill Article Summary Assignment #1 1. State your topic area for the literature review project. Be as specific as you are able to at this time. The topic area that I would like to cover for my literature review project is the topic of how women are portrayed in advertising and the impact this has on women in society. 2. State the claim the study supports The scholarly article I am reviewing is a research article that did two separate examinations on the role of humor in gender stereotypes. The first one is the role of humor seen in television advertisements and the second looks at peoples attitudes toward humorous and non-humorous ads that have gender stereotypes in them and how that would affect a persons desire to buy. There has been a lot of research done on the gender stereotyping, especially on advertisement and the affect it has on society. The results of previous research find that gender stereotypes reinforce stereotypes in society leading to many negative consequences. This research supports the previous claims that gender stereotypes do have a negative impact on society but with the addition of seeing if and how humor plays a role in the gender stereotypes, both traditional and nontraditional, in advertisements. 3. Identify who did the study by including a proper in-text source citation. In this study Eisend, Plagemann, and Sollwedel (2014) look at both humorous and nonhumorous advertisements and the impacts they have on the different genders includingShow MoreRelatedWomen Objectification Of Women1524 Words   |  7 Pagesimage of females portrayed through advertising for the most part gives off a negative message to girls who struggle with body image and even women who want to look a particular way. The most negative message that advertising portrays is objectification of women and violence towards them. Women and girls need to recognize the true meaning behind the advertisements that we see in all aspects of media. 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