AIDS :: Free AIDS Essays

AIDS Invades Rural America   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  AIDS has been a problem in the United States for many years now. However, many people view victims of AIDS as homosexuals or drug users; this is no longer the case. AIDS is now being spread through teenagers in rural America. Many problems have arisen from the increasing number of victim in smaller America cities where hospitals and doctors are not able to provide suffienct treatment because of a lack of funding and experience. Also, the young adults that have no contracted the virus are victims of emotional and verbal abuse, because small-town America is not used to dealing with the AIDS virus. AIDS has made it’s way into rural America and the people do not know how to cope with the new face of Aids, the hospitals do not know how to treat the patients and the cites have a huge financial burden.   Ã‚  Ã‚  Ã‚  Ã‚  The new face of AIDS is very hard for many small towns to understand. Jamestown, in northwest New York State, is the newest town in which one man, who was infected himself, succeed in infecting many teenagers with AIDS one at a time. According to officials, more than ten young women in Jamestown and surrounding villages had tested positive for the AIDS virus. â€Å"This new face of AIDS is not only young, female, and heterosexual; increasingly it is also rural† (Brownlee 1).   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"There are greater amounts of support are related to higher numbers of coping strategies and a stronger likelihood of reporting a parent's cause of death as AIDS. It was noted that female adolescents reported more coping strategies than did male adolescents† (Dillon 1999: 183). Preventing the contacting of AIDS is one of the many steps today’s teenagers need to be taught in school. Children need to be taught abstinence programs. Abstinence programs are the best method of teaching children safe sex and not condoms. Stuart Berman believes that all abstinence programs are promising and should continue to be funded (Berman 1999: 1486)   Ã‚  Ã‚  Ã‚  Ã‚  Using condoms gives adolescents a feel of security, which they should not have. Condoms give a sense of illusion, whereas, through condoms people are still able to contract AIDS and STD’s. â€Å"Suggestions for intervention include providing information about the illusory nature of some protective strategies and a focus on failing to protect oneself from STD’s† (Thompson 1999: 38).   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"In rural counties across the nation, and especially throughout the South, AIDS cases are on the rise, sometimes at an alarming rate.

Park Tea Room Essay

Master â€Å"Hally† Harold is the seventeen year old lead of Athol Fugard’s work, a white boy of South African descent, son of his mentor Sam’s employer. Sam is one of two black waiters employed by his family’s business, the St. George’s Park Tea Room. The focus of the play is of the two men’s mutual educating of the other. The younger of the two, Hally takes great pride in his â€Å"educating† Sam on book knowledge, the things that he has learned in reading or the classroom, whereas the elder Sam spends his days educating Hally on the ways of life and the world, showing him how important it is to take pride in oneself and the things that can be accomplished by your own hands. Hally has been caught in a dastardly position being a young man desperately in search of his place in this world as he rapidly approaches manhood, and being the only son of an immensely racist drunkard in the face of South African apartheid. Hally has found himself stuck between the ideologies of his inadequate father and the teachings of his gifted mentor. He battles himself for both loving and being ashamed of his white South African roots and alcoholic father. This play is about the corrosive power and denunciation of racism, ignorance and hatred in a society where those elements are all that surround you. Hally is a very bright young lad torn by his implied societal position and his loyalties to the man whom he feels has afforded him life’s greatest lessons, a black waiter who works for his father, Sam. Hally is a tortured and tormented soul; even the title of the play denotes the societal position of these individuals-Hally is referred to as Master Harold, a seventeen year old boy while Sam and Willie are grown men referred to as boys. The division between the races is clear, there is no â€Å"distortion of the political significance† (Jordan pp. 461) of the setting in which this work takes place, white is better than black and can in no socially significant way be mixed without ill regard. The only comfort to be found in the underlying premise of this work is the fact that Harold does not initially feed into the views of his father and society. He, in the beginning sees what great things he can learn from these black African men and chooses to err on the opposing side of his father’s views of race relations. It is not until Hally begins to feel trapped and cornered by his father’s impending release from the drunkard ward of the local hospital that he slips into the standard ideology of a white male finding his path during South African apartheid. He turns on his mentor, spits in his face and throws a total tantrum because he has not learned how to deal with all the scrapes and cuts that can come of being a man in this world. The introduction of Hally’s drunkard father back into the home is the unadulterated reason for his abruptly abusive and racist behavior toward â€Å"the boys†. His underlying fear is that he won’t be able to stand up for himself and his true beliefs if his father is present. Deep down I don’t feel that Hally believes himself to be any greater or more important than Sam or Willie but he is aware that society feels him to be superior to these two men and that he has yet to find it within him to give his own personal ideals a voice. He has spent all of his life under foot of one of the most racist men in South Africa, yet in the face of that socially and paternally enforced racism Hally has, for the most part, allowed himself to remain open-minded to the gifts and understandings of others, realizing that everyone has something to offer. His father’s hospital stay afforded Hally the time he needed to reflect on his own thoughts to determine what his outlook on this world would be. He was able to live without the weight of race long enough to become comfortable with himself as an individual and the other individuals surrounding him without regard to race or social standing. Being the intelligent lad that he is, he realizes that his father coming home means a lot for the way that he has been living his life, he is inevitably going to have to make some changes; he will either have to change the way that he views the world and begin fully subscribing to his father’s way of thinking, or he will have to find his own manhood and let his father know how he really feels. Hally is a clay chameleon being molded to fit whatever situation he finds himself in; he harbors an immense amount of disgust and disdain for his father and it is apparent at every turn except when he is speaking to his father. When engaging with the patriarch of his family Hally appears loving, caring and compassionate. He does not allow his hatred for his father’s world views to be seen by the man who gave him life, instead he hunts for the underlying love and respect that a son should have for his father as a man, and harnesses that love long enough to engage in an empathetic exchange. The fact that this young man has named the cycle of life the â€Å"principle of perpetual disappointment† speaks volumes of his outlook on the daily affairs of this world. He feels that having his father present in the home will just complicate the lives of everyone else around without justification; his father is just an impediment of unnecessary worth, a hurdle to be overcome if Hally ever desires to see himself find true happiness. As far as Hally is concerned, where reference is made to life being a dance as discussed in the play, it is his thought that no one knows the moves, no one man has all of the steps in order because no one can fully hear the music; as such the voluntary reality that these men discuss throughout the play could never exist. Just the thought of his father coming home changes Harold for the worse. Even in remembering the night that Sam strapped Harold’s father to his back and carried him home from the bar in the rain or the day that Sam took Harold under his wing and taught him not only to ‘fly a kite’ literally but symbolically by spreading his wings as a man and learning to fly on his own. The kite was merely a symbol to teach Harold how important it is to find his own way in this world, not to follow his father’s mind or anyone else’s other than his own. Yet where Sam felt that all these things made he and Harold closer, forging a bond that could not be broken, Hally instead turns on Sam stressing that he no longer refer to him as Hally but as Master Harold, signifying the social position and difference between the two. He does the one thing that Sam would have never expected him to do; he takes the position of the superior being and reduces Sam to a â€Å"nigger† thereby inflicting upon his former mentor an irreversible wound. Hally took his opportunity to put Sam in his place and let him know that no matter what Sam has been to him or done for him and his family over the years that he is not immune to the underlying hatred that erodes the human conscience in instances such as the time period in which this play has been set. Sam tries to make clear the implications of Harold’s actions and stresses the significance of what he has done to him, and their relationship, until the young lad comes to his senses and admits the effect that his love for his father has on him and his behaviors. Hally is fully dependent upon Sam for his understanding of this world because Hally can’t even understand himself. He lashes out at Sam because Sam is the closest person to him and sometimes it’s just easier to hurt the ones you love because you know better what will hurt them than a stranger, but I feel that another reason why he lashed out at Sam in such a way was because beneath it all he knew that Sam could always see his heart and his true intentions. Sam was able to discern and decipher the complex feelings that Hally had for his father and the emotions provoked by the idea of his father’s return. I understand the impressionable minds of youth but this young man is seventeen years old, it is time for him to stop relying on things like his relationship with Sam and to start making a way for himself. In a world full of adults you can’t just act out whenever you want to lashing out at those around you and always expecting people to be as forgiving as Sam was in this instance because it is my thought that the fact of the matter is-Hally was releasing some pinned up thoughts and emotions that he has been harboring, waiting for the day that he could release that portion of his father’s essence which he holds within him. There is no doubt that the relationship previously held between the two has forever been changed. Because he is seventeen years old the world says that it is time for this young lad to become a man, but he is not ready. He’s still relying upon others to tell him what he thinks and how he really feels. If he can’t handle the complexity of his thoughts and emotions for his father how could he ever hope to handle a life out in the world on his own. Harold knows that racism and hatred are wrong, both a lose thread eroding the fabric of life, but that makes no difference to him, when put in a position of discomfort he lashed out at Sam and Willie in the same manner that one would expect of a small child. In his article Boehmer makes it clear how often Fugard uses his main character to bring about the realization of conditions of separateness by shining a light on the trappings of historical pains, that his inevitable alienation has given representation to ordinary lives and not necessarily unique and therefore ‘dramatic’ situations† (Boehmer pp. 165). That is the point which commands emphasis in our analysis because there is nothing particularly special or significant about the setting of this play other than the backdrop of the apartheid era. Without knowledge of this story having taken place during the apartheid era these events could have taken place in any part of the world at any time throughout history. ‘Master Harold’ was no special case; he was a seventeen year old boy like any other seventeen year old boy enthralled in the decision to either follow in his fathers footsteps or to tread his own path. Cummings piece says that Fugards’ work â€Å"dramatizes the racial situation in South Africa† (Cummings pg. 2), this is true insofar as Fugard has taken the apartheid struggle and turned it into a dramatic work, as have many other artists, but not in such a way as for the thoughts or ideas of the characters within the play to have been exaggerated because just like I said, Hally was no special case. There was no need of exaggeration because we see young men like Hally everyday, unsure of themselves or their place in this world, worried that if they make a decision for their life that it may be the wrong one so they choose to sit idly in their comfort zone too afraid to venture into any unfamiliar territory. For Hally it would have been widely unfamiliar for him to stand up to his father and say, ‘thank you father, for giving me life, but my thoughts of this world should be formed of my own volition, not handed down from generation to generation’ and it is until just such young men can do that very thing that the older ideals of racism and hatred will begin to falter. Cummings is right about one thing though, the simplicity of the setting does largely contradict the complexity of the characters (Cummings pg. 2) but I think that it must be understood that if the setting and characters would otherwise be in constant competition with each other and no one would be able to follow the play. The characters are what carry the work. If Hally had no minutiae to set his character apart and was just another seventeen year old lead, there would be nothing pivotal to hold this play together. All the little details are what make these characters so profound and the work of such high quality; it would be a detriment to the production if anyone was to ever tamper with the formula. References Fugard, Athol. â€Å"Master Harold †¦ and the Boys†. New York: Penguin Plays (1982). Boehmer, Elleke. â€Å"Review: Speaking from the Periphery†. Third World Quarterly, Vol. 11, No. 1 (Jan. , 1989), pp. 161-166. Cummings, Mark. â€Å"Reclaiming the Canon: A World Without Collisions: â€Å" â€Å"Master Harold†Ã¢â‚¬ ¦and the Boys† in the Classroom†. The English Journal, Vol. 78, No. 6 (Oct. , 1989), pp. 71-73. Jordan, John O. â€Å"Life in the Theatre: Autobiography, Politics, and Romance in â€Å"Master Harold†Ã¢â‚¬ ¦and the Boys†. Twentieth Century Literature, Vol. 39, No. 4, Athol Fugard Issue (Winter, 1993), pp. 461-472. Solomon, Alisa. â€Å"Review: [untitled]-Reviewed work(s): †¦Master Harold†¦and the Boys by Athol Fugard†. Performing Arts Journal, Vol. 7, No. 1 (1983), pp. 78-83.

Coca Cola in India

Cultural Impact on Business: A Case Study on Coca Cola’s Cultural Issues in India admin August 20, 2012 Blog No comments Socio Cultural barriers faced by coca cola in India Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later, due to FERA (Foreign Exchange Regulation Act), they left India and didn’t return till 1993.Coca-Cola had to face many issues regarding its quality, resource exploitation and market exploitation along with price-quality trade-offs. People all over India are challenging Coca-Cola for its abuse of water resource. Coca-Cola had affected both quality and quantity of ground water. Due to its waste extracts, Coca-Cola was criticized for polluting the nearby fresh water and ground water and soil; because of thi s issue, farmers are suffering from water scarcity. Despite all these social and cultural issues, customers are using Coca-Cola due to its strong brand reputation all over the world.This is because Indians are now using more soft drinks and the youngsters are more in this category. However, with many studies and policy changes, Coca-Cola will be able to establish its brand reputation and increase its market share in the near future. This report is prepared from an organizational point of view. The point here is to prepare a report from a consultant point of view, as Coca-Cola has hired us to do a market study and analysis on the cultural factors the company is envisaged to face in the Indian Market.Read further to gain better understanding about the impact of culture on business processes and activities, and also on the business performance. 2. TERMS OF REFERENCE? Our company is the leading consultant in India which focuses on Indian market studies. We conduct market surveys on comp anies and their products. We do market survey based on the present and future market situations. We help our client to have a proper stand in Indian market against their competitors, and help them with strategies to enter the market, market segmentation, product segmentation and sales techniques.It is possible by analyzing the past and present conditions of the company, and by learning their past actions in the society and the economy.? Our client is of United States origin which is a leading soft drink company in entire world. Coca-Cola has got a strong brand image through out the world. Our client is the first company which introduced soft drinks in the world. Public has already accepted its taste and quality all over the world.? Our client would like to know about the present condition of Indian market so tat they can start their business according to that.They also want to know about the culture of the Indian people to know about their consuming nature. The client needs to know whether they can survive in Indian market and what are the drawbacks that they may envisage during their operations in India and that they should consider before starting up the business in India. 3. CURRENT SCENARIO? There has been a great competition between refreshment drinks in Indian market. Coca-Cola is the world’s largest and first soft drink manufacturer. As part of the Globalization program, India has made it easy for multinational companies to enter the Indian market.Globalization has made the whole world into one market by reducing the trade barriers and minimizing the risk. It is noticeable that many multinational companies had failed in Indian market. This failure is mainly due to improper knowledge about the country and the national culture. It is very important to know about the people and their consuming behavior. Culture plays an important role in consuming behavior. Coca-Cola is mainly associated to the issues related to the brand, reputation and Corporate S ocial Responsibility (CSR).?Present situation of the country is favorable for multinational companies to start their business in India. As we had already seen that Coca-Cola is the largest selling soft drink in the world, they do have direct opportunities in the Indian market. Even though it is facing some social problem in India, Coca-Cola has got good market in India. The main target customers are youth who has already accepted the taste of the drink.? Coca-Cola should give more importance for the culture of the people because culture is a major element which decides the consumer behavior and purchasing patterns.India is a country where people are keener towards the culture. Considering Geert Hofsted’s cultural dimensions here in this case, it is clear that, uncertainty avoidance India is less and people are not so flexible to adopt the sudden changes. In India uncertainty avoidance is indexed at 50, which shows that people are sensitive and emotional towards exploitation a nd invasions from other people or culture; so that before entering to the Indian market, it would be a good strategy to avoid such issues by planning the re-entry as a step by step process.According to Geert Hofstede (2001), â€Å"culture is the collective programming of human mind that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values. † It is quite understood from the bellow given chart that the US and Indian culture had got vast difference. So it is not easy to cop up with the Indian market. Therefore, it is important to have a detailed analysis on Indian market so that they can initiate a fail proof and systematic market entry.Source: Geert Hofstede’s Cultural Dimensions? 4. ANALYSIS OF THE SITUATION? The present situation can be analyzed by SWOT analysis which clearly shows the strengths, weaknesses, opportunities and threats which the client is envisaged to meet. India is a country wh ere the cultural diversity and linguistic differences make it difficult to identify how the company is going to be traded while they enter the Indian market. Indians are those who give more value to trust , value, quality and so on.Therefore, it is very important that they should give importance for Price, Quality and Quantity; which means, Indian consumers have more purchasing power for products like high level of quality with less price; therefore, it is clearly states that the company should not entertain any price quality trade-offs in Indian market.? The below section explains the SWOT analysis of the company. The analysis shows where the company is more powerful in the market compared to its competitors and where it is week and how to improvise them to get more market share in present market.? 4. 1. STRENGTH? †¢ Reputed brand? Global brand recognition? †¢ Bottling system? †¢ Technological advancement? †¢ Efficient management system? †¢ Good marketing k nowledge 4. 2. WEEKNESS? †¢ Lack of knowledge about Indian culture in detail? †¢ Uncertainty avoidance? †¢ Lack of marketing expertise in the Indian conditions? †¢ Hazardous by products and health issues? †¢ Facing issues with water exploitation and resource exploitation all over the world 4. 3. OPPORTUNITIES? †¢ Huge market? †¢ Advancement in technology? †¢ Growing Indian market? †¢ Good brand name? †¢ International trade barriers has been reduced? †¢ Youngsters’ tendency to adapt to the western culture 4. . THREATS? †¢ Threat of substitutes? †¢ Health consciousness of Indian consumers? †¢ Cultural habits? †¢ Price war? †¢ Unstable political condition? †¢ Uncertainty avoidance? †¢ Difference in management styles? †¢ Indian tendency to avoid foreign products The above mentioned are the strengths, weaknesses, Opportunities and threats of Coca-Cola’s operations in India. It is very clear from this SWOT analysis that there is good opportunity for Coca-Cola in Indian market because most Indians have accepted the taste, so that it is very easy to penetrate the market and to earn more market share in the Indian market.However, this needs to have clear cut ideas about promotion techniques and public relation activities since the competitors have strong grounds in India market and needs to overcome the pressure raised by socio-cultural barriers.? 5. SOLUTIONS AND RECOMMENDATIONS? Coca-Cola need to concentrate in many aspects so that they can grab more market share and earn respect from the community members. The company’s brand reputation and brand recognition is not enough for them to grow in the Indian soil. Indians take business so seriously and their approach is entirely different when it comes to purchasing patterns and habits.Therefore, Coca-Cola has to adopt alternate branding and promotion strategies to develop its fan base in India.? 5. 1. PUBLI C RELATIONS? The main and foremost solution is that to communicate openly with the key constituents; including the public, media, employees, trade channels, state and national government and suppliers. They should do an open and honest communication to resolve the problems so that issues can be identified and resolved. An honest and open approach is always appreciated in the Indian society. Communication is the best method through which consumers can have proper and clear picture about the company and its product.Efficient public relation is very much equivalent to a smart and efficient promotion, which eventually make the consumers to buy our products. Communication has its roots in a person’s behavioral aspects. Behavior is directly linked with culture. As Smith et al. , (2002), states, a person’s behavior, cultural values and personality can directly affect a business and the managerial behavior. Therefore it is important to communicate with the customers in accorda nce with their cultural status and values. Without proper public elations and communication there are chances that public may not get good knowledge about products and they may be left unnoticed.? 5. 2. ENHANCE RELATIONSHIP WITH GOVERNMENT? In India, it is widely known that the government systems and procedure lack transparency in its operations. Therefore it is very important to have very close relation with the government. This can be done by actively participating in Government driven charity operations and government initiated infrastructure development. Indian people and government always appreciate any true effort towards the development of the country.This also helps in building reputation among the people. India is a country, where reputation and relationships are valued to the core. They believe in qualitative elements than quantitative elements. (Lothar Katz, 2008). Therefore it is important to keep good relationship with the government. Ethical issues like water resource exploitation etc. are believed to be hyped by the media and not the general public. However, it is important for the company to generate and implement a corporate social responsibility system in India, and operate within the guidelines of that system, which will prevent any such unwanted situations.? . 3. LAUNCH MARKETING CAMPAIGNS? Marketing campaigns are the best way to push a product into Indian market. This will create awareness among the general public which makes the sales easy. Indians would like to have more details on everything they choose; let it be soap, or even a television, they would like to know more about the product. If the product is of optimum value in terms of price and quality, they would definitely go for it.? 5. 4. LISTEN TO THE CUSTOMERS? Consumer behavior is an important part in any business. In order to find the differences and their demands, it is very imp0ortant to listen to the consumers.This can be done by initiating a survey or a feedback system. List ening means, the identification of areas and aspects where the company is lagging. If the company can make the customers feel that they are valued and considered, then they would come back to those particular products. Therefore, it is very important to listen to their comments, make necessary adjustments on service and products and creating a strong customer base. 5. 5. MANAGING STYLE? Management style and its efficiency decide the quality of management in a particular country.Multinational companies are believed to have many managing styles and organizational culture. However, t is important to have a management style tailored to the hosting country’s cultural and social value. Having an alien management style may create issues with the domestic employees in the long run. Also, developing a country specific management style will help in delivering quality and on demand services to consumers and general public; which will eventually help the company in the future. This will also make the employees feel that they are considered and their opinions are welcomed.? 5. 6.PULL BACK PRICE- QUALITY TRADE –OFF PLANS? Indians are those who give more importance for quality and trust. It is practiced in India for many long years. Indians rely more upon quality of the product with lower prices. So India is not a place to follow up with Price – Quality Trade – Off. Even if the prices are higher, Indians may consider this product due to its quality. Indian society and the culture are very much vulnerable to quality tradeoffs.? The above mentioned are the important solutions and suggestions that company should concentrate more in Indian market in order to sustaining in this competitive market.It is too important for a company to have a long life in market; so to attain this they should study the market at first in detail and the culture and purchasing power of the public. 6. SUGGESTIONS? According to Robert Tannenbaum and Warren H Schmidt â€Å"ma nagement styles are characteristic ways of making decision and relation to subordinates†. Different management styles can be applied based on the nature and culture of business, the nature of task, the nature of work force and skills of the leader. This definition is given to understand management style in general.Every country has got its own style of management. It is necessary that they should have a correct view about the management style of particular country. As seen in definition, management varies from business and their task; so it is very important to understand the task and the business at the most and then decide the appropriate method of management. As Elenkov and Manev (2005) suggests, it is the responsibility of top managers to coordinate with the subordinate and innovate in management styles and thereby improving the efficiency of the system.?India is the country where people give more importance to culture. Based on Geert Hofstede’s cultural dimension i n India uncertainty avoidance and long – term orientation is more. Uncertainty avoidance means Indians are too slow in accepting the sudden changes and they follow up with traditional styles so it is more important for the company to do a proper analysis on the consumer behavior and product requirement. Another important factor which should be taken into consideration is Long- Term Orientation. India is the place where this is followed more because Indians are more towards tradition and their customs.It is not easy to make them accept the sudden changes. So there should properly take consideration of long – term orientation also (Geert Hofstede, 2001).? They should also give more importance for Price – Quality Trade- Off issues. Indians are those give more value for trust, value and quality. They are keener towards more quality with fewer prices. They give more value for quality rather price. So it is more important for the company to give more importance for th e quality and their pricing strategy which need to be favorable for their business too.?In business it is not enough to keep present condition safe to have a long life and they need to study the market properly in every moment because the nature of market changes as new competitors come in. So to overcome these fluctuating conditions, they should always keep an open eye on how the market goes in next moment. For this the company needs to establish a market analysis team who can conduct on demand analysis of the market or outsource the task to us.? These are all the solutions and recommendations for the company which should be followed.It is not easy for a company to run business smoothly without considering the issues, especially if the company is of foreign origin. Therefore they need to understand the market and key trends in order to sustain in the market.? 7. FORECASTS AND PREDICTIONS? The company can definitely establish their presence in Indian market once again, because it ha s already got a strong good brand image for long years. As Indians are those who give more importance for trust and quality, this brand image from past will help for its sustainability in Indian market. As India’s population is high, they can get a good customer base.Apart from this, in Indian customers include large number of youngsters who is adopting the modern cultural values and supporting westernization. Thus, it is easy for the company to make them as target customers. Due to globalization, many multinational companies had entered Indian market and Indians had accepted many of those companies which clearly say Coca-Cola still have large potential and scope in the Indian market. As India is in the stage of modernization and economic reform, the consumption of soft drinks has been increased so it is a good opportunity for Coca-Cola to make a proper stand in Indian market.After considering the above mentioned solutions and recommendations it is sure that the company can m ake a proper stand in Indian market and re-establish their operations for ever. 8. CONCLUSION? Conclusion is the important part of a case study. After doing a detailed study on socio-cultural barriers of Coca-Cola in India, the most noticeable factor is the company is not following and considering the social and cultural trend and factors. The main drawback which Coca-Cola is facing is it is going against environment or exploiting environment.The company is using fresh water in such a large quantity where there is a crisis for fresh drinking water; apart from that, due to its waste discharge they have been spoiling the water and soil. Therefore farmers are facing numerous problems with their crops. Because of these reasons Coca-Cola is facing problems in India. These problems are indirectly affecting the life of the people staying near by to the manufacturing plant. Apart from this culture is the most important factor which company should keep in mind for further development.?From t he above given recommendation, suggestions and analysis, it is clear that the cultural and economic conditions in India is stable and favorable for the company, but the environmental problems are making g issues among the public and government. Therefore, as suggested, the company should employ an efficient corporate social responsibility team to monitor their operations in the Indian sub-continent and make policies to overcome any such instances. With the help of these suggestions, Coca-Cola can make a brilliant come back to the market. . REFERENCES? 1. Robert Tannenbaum and Warren H. Schmidt, The continuum of Leadership Behavior. [online] Available at: http://www. stewart-associates. co. uk/leadership-models. aspx Accessed on 11th January 2011? 2. PETER B. SMITH, MARK F. PETERSON and SHALOM H. SCHWARTZ, 2002. CULTURAL VALUES, SOURCES OF GUIDANCE, AND THEIR RELEVANCE TO MANAGERIAL BEHAVIOR – A 47-Nation Study. JOURNAL OF CROSS-CULTURAL PSYCHOLOGY, Vol. 33 No. 2, pp. 188-208? 3. Lothar Katz, 2008. Negotiating International Business – India. [online] Available at: http://www. lobalnegotiationresources. com/cou/India. pdf Accessed on: 11th January 2011? 4. Detelin S. Elenkov and Ivan M. Manev, 2005. Top Management Leadership and Influence on Innovation: The Role of Sociocultural Context. Journal of Management, Vol. 31 No. 3, pp. 381-402? 5. Hofstede, G. , 2001. Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations. Thousand Oaks, CA: Sage.? 6. Geert Hofstede, Cultural Dimensions of India, [online] Available at: http://www. geert-hofstede. com/hofstede_india. html Accessed on 11th January 2011? 7. Casestudy. co. in, New Coke: A Classic Brand Failure, [online] Available at: http://casestudy. co. in/wp-content/uploads/2009/11/Classic_Failure_Coke. pdf Accessed on: 10th January 2011? 8. SWAMINATHAN S ANKLESARIA AIYAR, 2001. What makes MNCs quit India. The Times of India, Published on: 4th November 20 01, [online] Available at: http://timesofindia. indiatimes. com/business/india-business/What-makes-MNCs-quit-India/articleshow/1602986123. cms Accessed on: 11th January 2011

Science in Mechanical Engineering

For someone who has always seen himself as lesser superior than others; for someone whose confidence is always behind the scene; for someone who has never really seen himself any bigger than a green pea; for someone who has acquired numbers of rejection which, apparently, outnumbered number of acceptance from people around him; for someone who used to just exist – just exist – who would have thought it would come to this point? Review I cannot consider my life as an extraordinary this world had ever had. Each person has a story to tell and I must say mine is not really something different.While some people spend their lives with lots of colors around them, some just do not – and as much as I hate to admit, I spent many years of my life belonging to the second group. I go with flow and that has always been the case. It goes this way: I knew I need to attend school and so I did. I have to do well in school or else I will suffer from all the criticisms – the usual criticisms. It is never easy to live in other people’s expectations to the point that it is what they want that drives you. It is your body under their minds. I can now imagine how pathetic that was.All the while, though, I do not think I was as inspired as the rest of the class was. I did not make lots of friends from school. No big deal! But there were times when I also deal with thinking of the reasons for the ‘empty’ life. Those days would usually end with me getting no answer than ‘It must be me†¦Ã¢â‚¬â„¢ Although I acknowledge the fact that each of us has our own set of preferences and all the while, I lived in the thought that I just prefer to live my life like this – lonely, detached, alone. It was tiring when you care for no one and more when no one cares for you.This probably exhibits the self-centered approach known to men. My being careless about others exhibits my being self-centered while others being self-centered is signifi ed by how I saw them treating me. I started my career as an advocate of science and technology. Yes, my first degree was Bachelor of Science in Mechanical Engineering. I used to get fascinated with breakthroughs science gets to offer – all those inventions and advances in technology. Awesome! Hale great! Breath-taking! Fantastic! All those praises†¦ Nothing can beat the feeling of having invented something out of nothing.Or the feeling of being the one to drastically improve the current state of something for the benefit of people around the globe – it is always satisfying! Or so I was told. But who could tell it was not really a career of choice? I was one of those high school graduates who do not really know what they want to happen in their lives. And so, without any particular basis, it was Bachelor of Science in Mechanical Engineering that I ended up with. Not a bad call anyway. I am aware of the good future this field has to offer. I have known of lots of pe ople who have succeeded in this career and, yes, that is, somehow, something to look forward to.I, at least, had this driving force to continue with my study. Fair enough to push me to strive harder and harder. I just told myself I need it or else I will end up with nothing. Although I appeared to be so passive all the while, in my heart I know I long for something. That something, however, is unknown. I do not know if I am just one those people who experience wanting something they do not exactly know what or looking for something they do not know, for sure, if existent. Can you just imagine how if feels to be in the dark? Be somewhere without any clear direction? They say that every little thing just takes a little of getting used to.Oh, well, probably, as I seemed to have been used to the feeling of being lost. It was sad but true. At this point in my life, I can never consider this as self-centeredness as I cannot even put myself at the center of everything. Myself was put on da rk – not in the center but in the darkness. Despite the lack of light in my life, I never questioned the existence of the Great Someone Up There. I perfectly know he is there. I do not recall how often I scream for His help. Maybe not that often but, of course, I do. I do and in my heart, I know I am not essentially alone all the while.However, there are moments when I tend to question the number and quantity of challenges facing me. There seems to be imbalance in load allocation. How come I am so lost while others follow certain direction? How come I do not know what I want in life while others are so certain of what they want in theirs? How come I do not seem to possess enough reason to be happy and complete. I often envy happy and satisfied people, I must admit – but I do not harm to them. I just envy them, that is it. And more often than not, I wish I were in their shoes. I even envy my own family members who seemed to find satisfaction in this life.Self-centered, I was, that time. In all the insecurities I have inside, there were times when I ask myself if this is something I caused. What is that something I failed to do? What is that something that I can probably change to make a difference? What could be missing? I have heard of success stories about people who started with nothing and ended up having the life they have always dreamed of. Can I not be one of them? My concern is never monetary. I did not wish for the whole world. I just want a piece of it – a piece of it where I can enjoy life to the fullest.I did not ask for extravagant things. What would a loner do with those? I doubt if anybody could really enjoy everything alone. I did not wish for fame. I have lived my life not having the attention of the whole world. I just want some compassion and feeling of belongingness. I did not wish for power as I have never ever seen myself mandating others or controlling the world. It could be that I long for power but that power is the power to appreciate and enjoy life, the power to make people see me as a sensible being worth the company, the power to contribute to the ‘real’ things in this world.In short, I was never a materialistic type. There are things I lack from within and that is something I longed for to fill in. Looking at these things now, it was all, I – I – I. I was so I-centered. Self-centeredness, however, can be seen positively or negatively. Realization should start from oneself. Otherwise, there is no way one can share himself to others. There is no way sharing yourself if you are now whole. In this way, self-centeredness can be seen as a first way in building or trying to build relationships with others.I used to have a, so to speak, very narrow view of things in life. I exist. I have to live. I have to survive. I used to find the question, â€Å"What am I here for? † or â€Å"Why do I exist? † as cliche that should have been buried decades back. Come o n! You are here because you are here and there is just nothing you can do about it! It is not a problem needing solution. It is just a situation that you have to live with. You are left with just two options – either you continue to exist or you end your own existence. Is that something needing some sort of profound thinking?!Life is as plain as that. You just have to go with the flow. I was never a person of confidence. I could not care less of what others might be thinking of me. Why would I? Could they care for me any better than that? I doubt†¦ I am just me. With or without me, the world would still revolve around the sun. With or without me, people from any part of the globe would still have 24 hours in a day. With or without me, things still go precisely the same way as they do when I am here. I am a nobody to ever have the notion I mean something – that I am myself and this person counts.As I started to look back, where did it all start? Where and when did I ever acquire this feeling of inferiority and lack of self-worth? When did I start to â€Å"kill† myself? After some self-scrutiny, these questions led me to this answer – the number of rejections I got from people around me. I was ignored for more than once, not just twice, far more than thrice, and to say it is four times is an understatement. It is never easy to be ignored. It is a feeling I would not want myself to dwell with – not anymore. As some people say, any attention is better than none.And indeed, any attention is better than the countless rejections my past gave me. Life has never been that kind to me. All those moments when I wanted to say something and no one seemed to be interested to even turn a head to look at who is talking; all those moments when my eyes could not speak more of what I feel inside and yet no one seemed to notice; all those moments when the only resort I can think of is to walk and walk and walk until my life ends; all those m oments when all I wanted is to disappear from everybody’s sight; all those moments contributed to the me that I used to be.In which case, the concept of containment applied in me. It was during this time when I tend to control and keep all emotions to myself, given the assumption that no one will listen and no one will care. My life went on and on and on. I learned to care for myself and for myself alone as I do not want to meddle with any other people’s lives. Why would I? Is it not that for so long I am with myself and myself alone? Is it not that for so long, I could not seem to find anyone beside me? Who ever said, â€Å"No man is an island? † I used to be an island and that is something I can attest.Until this very day came – I happened to come across (accidentally or probably it is fate’s planned way) with this certain book entitled, â€Å"Teach Only Love†. I am not a bookworm, definitely. No, unless it is an Engineering, Mathematics, or Physics book. I cannot exactly recall what is in that book that made me read it through. It was not me that is for sure. Nonetheless, the next thing I know is I finished reading that book. This is not normal. This must be something. And, indeed, it was. Why? Because reading that book had been the key to discover the other self I have.Yes, and it surprised me much more than any reader of this essay could ever imagine. What about this â€Å"magical† book? Nothing special at first glance†¦ It is a simple, plain, ordinary book that discusses the importance of our every word and every deed. It emphasizes that what we are today is basically an aftermath of what we said and did yesterday. I then started to look back at my past once more – the past that does not possess any allure to be revisited if not for the purpose of wanting to see myself mourning for the nth time. After reading this book once, I must admit something in me felt a slight change in perspective.But I was in denial. It is just a book – a fantasy created by someone, a perspective shared to others hoping there will be people to buy the ideas. â€Å"Count me out†, I told myself. But this book seemed to have a magical and magnetic property that made me want to read it over again. And so I did. This time, I cannot seem to put myself in denial as I did the first time. And yes, it opened my eyes in more than just one way. How could this certain piece of something, non-living, non-speaking, can speak of the things I have never heard from anyone in my life?How could this piece of bound paper wake me up from the long sleep I have been? How could it be? These are the questions reining my head for days and days. I got tired of seeking for answers. And then came the answer – if that non-living thing happened to show the life out of me, I can do far better than that. If this thing that does not have a mouth spoke to me of million things, how better could someone with mout h do that? If this thing that does not have a hand touched me in a unique, special way that no one has ever done before, what more could my able hands do?If this thing without eyes saw me the way I have always wanted to be seen, how better could these bright eyes of mine see those who are in need of my attention? If this thing without ears heard me like I was never listened to before, what more could these ears of mine do to those people who need people to listen as they confess? If this thing without shoulder happened to offer me a cradle of comfort, what more could this broad shoulder of mine offer those who need some rest? And if this thing without a heart happened to feel me, how can my heart not feel what other people have to express?It is this moment when I finally decided to stop asking why but to start thanking God that for millions of wandering souls we have in this world, I was given the chance to come across this book that opened millions of wonderful and worthwhile possi bilities. And so the confession above justifies the need for me to shift my profession from Mechanical Engineering to Counseling Psychology. These are far apart degrees and, yes, I did not see myself engaging in counseling. No, not even in my wildest dream. But this is not a dream. Yes, I am living in reality and the reality is that this is the vocation of choice.This is where I find myself, my heart. This is where I belong. It is true what the â€Å"magical† book says – that it is from your past where you draw your present. If not for the thousands of rejection, if not for the feeling of inferiority, if not for the lack of self confidence, I do not really think this book would have as much effect on me as it had. What is in counseling that truly entices me? It is not the feeling of recognition. It is not the money behind every consultation. It is not to make a living. It is to live and to let others appreciate how wonderful it is to live. Experience, indeed, is the be st teacher.I know the feeling of being neglected. I experienced lots of it. And this leads me to wanting to help people feel important, feel needed, feel worthy. I know the feeling of losing self worth and so I love to boost people’s confidence in themselves. I love to see people seeing their value as a person and claiming it as theirs. I love to see people loving themselves. But going through all these things, all these aspirations for others required lots of self realization. I had to learn to love myself first. It is true that you cannot share something you do not possess in the first place.How can I share love and confidence when I do not have it myself? I started with loving myself unconditionally, being proud of myself like I have never achieved anything before, and looking myself at the mirror with the courage to say, â€Å"This is me and without me, the world will never be exactly the same again. † When I finally learned to appreciate my own self, that was the time I started to see others in the way they should be seen – no prejudgment, no bias, no unjust feeling. This is where I started to realize the positive side of being self-centered.I took time to stabilize myself and when the time came, accidentally or planned, that I can tell myself I am whole, was the time I can start reaching out to others. Therapeutic relationship with others is where the essence of counseling relies. You have to build that kind of relationship to be able to counsel who are in need of help. When is it therapeutic? When you can ease others’ pain and when you can hear others’ grief without literally saying it. It is when your relationship with people tends to make those people feel relieved of their burden. It is the talent that no book can actually teach.This is the spice of counseling career. The theories behind help, but the counselor’s approach to practice it can never be assured by the theories. Person-centered counseling is when you put the person you are counseling as the central consideration in every word you will say, in every piece of advice you will give, and in every gesture you will show to the patient. The person being counseled would want it done that way. Well, to start with, he seeks counseling to be paid with attention that he wants to get, to get the understanding that no one seems to give him.The counselor should be able to give that. The central purpose is to make the person being counseled feel healed of the burden. As Jennie Rowden once said, â€Å"The best thing about counseling psychology is the face-to-face client work; it’s a real privilege to share in a complex process of change and deeply satisfying on a personal level. But I do so many other interesting things as well as therapy; with the research, supervision and the teaching and training of others, my job is endlessly fascinating and evolving. † And I share this same gratitude towards this vocation.It is more satisfy ing than having solved the most complex mathematical problem and far more complex than having invented a machine that could make the car fly. I am not saying these are fancy things. Let us just say, to each, his own. And this something that I won right now is something I will always be proud of. I claim the right to own it and be proud of it. Looking at my self now, I am far more self-directed than I was at a younger age. It is my responsibility to help others see the light of path and to be able to do that, I know I have to see the light in my own path first.It is a must for counselors to have interest in understanding people’s interaction with others and with the social environment. Understanding people’s perception is also mandatory. These things can be too challenging and too complex and only those are whole-heartedly interested can bear the complexity. Prominent areas needing focus are motivation, thought, attention, sensory, and perception. One of the most import ant things a counselor should never take off the mind is the confidentiality of the story or revelation of his patients.Opening someone’s life to a person who is not even a relative or a friend is never a simple thing. The counselor should keep the trust and confidence of the patient. Sharing one’s life is never easy, especially if what you have to share is something not-so-wonderful. But who ever define what is wonderful and what is not? As I come across this vocation, I realize, appreciation of something starts it all. When you learn to love what you have, you will see you need not have anything else. The chance to touch someone’s life, in a way or so, is one blessing I will not forsake.As I walk down the road, I wish my simple talk can speak of the things the lesser fortunate being would want to hear; my simple touch, I wish, could give them the comfort and shield they need; my simple smile, I pray, could bring them joy and hope that tomorrow is another day. There are people asking me what could have been – if I pursue the Engineering career†¦ As for me, I do not see this as a question needing answer. But then, I answered, â€Å"I do not really know. The only thing I am sure of is that had I not choose this vocation I am currently in, I may not feel this very light spirit in me.It could be that I will deal with problems of people in the world in addition to my own, but that is where the beauty lies. God gave these people challenges to work on, to give people like us opportunity to enlighten and uplift others’ souls. It is never easy but it is always true, always real, always sincere. † Looking myself in the mirror now, I still look the same but I see a completely new individual within. It was a total change – something I love. My past taught me a lot of lessons and although life has never been too kind for me then, the sacrifices that past brought me served as the inspiration in my life today.If not for this sad past, I doubt if I can see my life the way I see it now. Every bitter past, indeed, has sweet beginning if we only welcome the possibilities, if we only keep open arms for all the new changes. Fear is but a natural feeling. But to let oneself be drowned in it is another thing. The line, â€Å"I was left with no choice,† does not apply, I now believe. We are always given choices. The pick is ours. Sometimes we want something yet the apprehension is there and we let the apprehension rule. Realization does not have age limit.There are very young bloods who are very positive with their viewpoint in life. There are people old enough to realize things they should be doing and yet not doing anything. Maturity, indeed, does not come with age. It comes with the exposure in life. It comes with faith. It comes with the mindset brought by home. It comes with everything that happens in our lives if we only see things in right perspective. Each day is a new beginning and in each m orning I wake up, I thank God for the night that passed and pray that for this day, I inspire and counsel a soul.If I will ever change someone’s viewpoint, from dim to positively clear, that is when my day would become worthwhile. That is when I can tell it was never a waste and this day is something I am proud to tell God. In every talk that I do, may it be counseling or casual talk with friends, I know it is not them who learn from me. Talking is always a mutual thing. You learn from one another. No one can tell he knows everything. The same line, when uttered by two different individuals, may mean different. Why? Because it is not solely the words but the feelings and meaning behind the words.That is why talking about the same thing with different people results to a definitely wider perspective. It is not the subject matter, it is the people talking. It is not about the language used, it is the feeling behind every word. It is not length nor it is the brevity of the talk, it is the sincerity behind every statement. It is not important if the words are pronounced correctly or not. What is important is the openness of one another to talk and the willingness to feel and listen. There are, indeed, things no textbook can teach. There are things you can only learn as you get through it.I now know the answer to my questions and the answer is that I had to experience all those to experience what I am experiencing now. That may be the only acceptable answer and I do not really intend to search for more. Life is so simple if we only know how to really live it. Life happens but once. I might have spent many years of it in a not-so-wonderful way but it life does not lead back. It only moves forward. And so I should. No one should really wallow about the misfortunes in life, as there is no such thing. There are instances – some are happy while some are not.But those that are not are not really misfortunes if we are to scrutinize. Those are just Godâ€℠¢s means to prepare us. He does not teach us how to see things. He can only provide us with tests that can help us see things the way He wants us to. Our God is never a spoon-feeding, pampering God. He is a just God who gives comprehensive examinations where we can learn great lessons if we only listen. The world is a very huge venue to learn. This life is a very comprehensive exam to pass. The beauty is when we learn to appreciate the class – when we go to it not because it is mandatory to go to it but because we love to.ConclusionIf anybody would ask me now if I regret giving up my first degree to pursue counseling, I will answer, â€Å"The sad past led me to a wonderful today. Every bit of failure and pain did not really lead me to regretting anything because in each of those, I learned. And in each of those, I grew – not just as a person for myself but as a person for other people. † And now, I no longer find the question, â€Å"What do I live for? † mushy. I can tell, with chin up, I live for others to appreciate their lives. I do not just exist. I live. I continue to learn through others with high hopes and belief that they also learn from me. ?

Marketing strategy in Nokia Research Paper Example | Topics and Well Written Essays - 3000 words

Marketing strategy in Nokia - Research Paper Example [Accessed 29 November 2011] 17 Appendix A: 20 Appendix B: 21 1. Introduction The aim of this report is to analyze, appraise and make recommendations on the marketing strategy of one of the leading Mobile manufacturing companies, Nokia. The paper will identify the company’s strengths and exploit the opportunities that it has in the competitive market today. The paper would further analyze the environment in terms of internal and external factors and make appropriate recommendations to its current marketing strategy to attain higher customer satisfaction, brand loyalty and market share. 1.1 Background and origin of Nokia: Nokia is world’s leading mobile phone manufacturer operating globally. It is the symbol of quality, ease and excellence. It is a Finnish multinational information technology manufacturing company with head office in Keilaniemi, Espoo, Finland. It has wide operations in 120 countries with more than 100,000 employees worldwide (Forbes). It is the second la rgest mobile manufacturer of the world following the Samsung Incorporation. It has 22.5% market share in mobile phone industry (Damian and Calvin, 2012). The products are mobile phones, handhelds, electronic gadgets and notebook computers. Till the year 2012, it had been a world largest mobile phone manufacturer but after emergence of Samsung and Apple iPhone 5, it got its sales down sufficiently. A lavish life of Nokia brand was observed as lesser popular after when people started adopting Samsung Galaxy smart phones and iPhones. A couple of years back, it faced a similar situation when Blackberry phones were on demand fashion (Kotler, 2012). To cater the needs, Nokia has jumped in to the competition while the competitors are enough substantial to moderate the competition. Since Nokia has lost the market leader position but still it is on priority for student, middle class man and quality seekers (Dibb and Simkin 2013). 1.2 Nokia’s Position in the Market Figure 1: Leading mo bile manufacturing Companies’ market share Source: Samsung, Nokia, and Apple dominate phone sales in spring 2012- August 2012 (Hill, 2012) Based on the 2012 results, Nokia is ranked as the second largest company in the competitive mobile industry. The further sections of the report shed light on Nokia’s current market status in the mobile industry. In order to achieve its aims, the paper uses tools like SWOT analysis and competitive analysis to understand the competitive edges that company stands on. After the careful analysis, Nokia’s marketing strategy is evaluated in terms of segmentation, targeting and positioning. Its marketing objectives are evaluated and strategies analyzed to identify any gaps between the marketing goals and strategies adopted. The paper reaches its conclusion after providing a number of recommendations to fill the gap in marketing strategies and suggests Nokia some efficient and effective strategic changes. 2. Situational Analysis 2.1 S WOT Analysis Strengths Nokia is ranked second largest distributer of mobile sets in the competitive mobile manufacturing industry (Figure 1). Nokia keeps its market share high by investing a considerable amount of capital in Research and Development strategies. It had spent 4.94 billion Euros on R&D in 2010 and was ranked 11th in the list of top R&D spending Multinational organizations globally (Sitkin & Bowen 2013).

Course Project Phase Two Deliverable Security Lighting in the Fennelly Essay

Course Project Phase Two Deliverable Security Lighting in the Fennelly textbook - Essay Example Its structural material is steel, exterior finishing material making-up the facade of the facility is tinted glass, and the facade color is blue. The architectural style of this building is modernism. The developer responsible for design and construction of this facility is The Webb Companies. The existing building status of this facility is completed. Currently, the main usage of this building is the Fifth Third Bank and other financial institutions. The general vicinity of the facility is at the neighborhood of downtown Lexington. Facilities around the building include bars, hotels, and restaurants i.e. Al’s Bar, The Lunch Box, Tolly Ho, Wingspan Gallery, Holiday Inn Express Hotel & Suites Lexington- Downtown/University, Courtyard Lexington North, Crowne Plaza Hotel Lexington-The Campbell House, Residence Inn Lexington North, and Inn On Broadway. The facility is surrounded by numerous socialization centers, thus risk-based prioritization prompts the general security of this building. This calls for physical security asset control. This facility has to be protected since it holds several financial institutions. It must be noted that financial institutions have the ability to disrupt the broader financial system if they fail. Thus, the attack or compromise of this institution leads to financial risk, thus triggering economic growth which will lead to a financial crisis, which will create a significant negative impact to the average U.S. citizen. Lexington Financial Center offers the following products or services: real estate management services, condominium property management, leasing property management, residential real estate property management, and real estate property management companies. No, there have been no substantial security incidences at the facility in the last 2-3 years. This shows that the facility is well protected; high standards of security are maintained in this building. According to my findings from observation on the facility;

Arbitration Law UK Essay Example | Topics and Well Written Essays - 1500 words

Arbitration Law UK - Essay Example In addition to this, the decision given by the arbitration is considered final. Any further reaction to the arbitration decision should then consider the stipulated laws, as stated by the arbitration act 1996 (ref 1). To begin with, the parties have various obligation s and duties for a successful arbitration agreement. The parties have to act on their duties promptly for a complete arbitration and resolution of the situation, as stated by the arbitration act 1996 (ref 1). First, the parties have to make an agreement to submit the dispute in question to the arbitration. This is the initial step that is considered before the onset of arbitration. This is factual since the parties have not settled on an agreement in their dispute. Therefore, relieving the dispute to arbitration is a considerable approach that would solve the situation. However, the concerned parties have to insist on the agreement of relieving the case to the arbitration. The mutual consent in this agreement gives the arbitration a legal step that would initiate the proceedings. With such an approach, both parties will be at ease with the solution that will be initiated by the arbitration that is of choice. ... In addition to this, all the parties are required to act appropriately in matters concerning the courts (ref 2). This is in light with any requirements that should be given by the courts to assist in the expedition of the case. This obligation relieves the arbitration of extra time wasted in waiting for legal documents that maybe offered by the courts to assist in conducting the case. In all arbitration cases, the arbitrator has vital roles in execution of the case. To begin with, the arbitrator is the binding party in the dispute. The arbitrator is a considerable binding factor in any case, as he or she is set to solve an existing dispute. Therefore, the arbitrator is mandated to ensure the parties involved in the dispute are in agreement. In this section, the arbitrator has the obligation of ensuring the resolution of the dispute mends the bond between the two parties involved in the dispute. Under this duty, the arbitrator has a mandate of choice for the time and place of hearing (ref 2). The arbitrator has to make a choice of a convenient venue, which is acceptable by both parties, and at an appropriate time. This will give room for an expedition of a fair and a hearing that is considered impartial. In addition tom this, the arbitrator is mandated to ensure the arbitration is conducted in utter order, and does not infringe the rights of the concerned parties. This involves giving a final decision that is acceptable to all the parties. According to the arbitration act 1996, chapter 23, the arbitrator has a mandate to avoid any indulgence of personal and interpersonal interests in the arbitration (ref 1). This duty is to ensure there is formal